SoCultures October 2018
Gianni Berengo Gardin, born in 1930, is an Italian photographer.
His first photograph was published in 1954 and he started his career with a
magazine edited by Mario Pannunzio . The magazine encouraged photographic
aestheticism.
The editor especially admired His "rare talent for capturing simultaneous actions
and static objects within the same frame.” And there was no looking back for him.
Later his work profile included all the big names…Touring Club Italiano, Institute
Geografico De Agostini, Alfa Romeo, Olivetti. His photographs always covered
interesting topics like the process of designing buildings, working life of
employees. Gardin’s works convey powerful expressions of empathy as it’s said
about him that his empathy is part nature, part nurture.
Today, his oeuvre comprises an astounding list - two hundred and fifty books,
staggering numbers of numerous prestigious prizes like the “World Press Photo
award” and most importantly finding a place in the minds, souls and hearts of not
only that of cultivated classes but all the people who love creativity. He is a
household name.
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