SoCultures Magazine 2018 SoCultures Magazine November 2018 | Page 88

SoCultures November 2018
Culture Curators
Mexico
Ponxo Taifa
presenters, we got to schedule the same albums in the same week. This way, the
dissemination of the albums is reinforced from our station.
I have perceived that we all receive the benefits ---- the musicians, labels, agencies,
announcers, and our own station. Because although the pop industry pervades us
commercially, the inclusion from our different cities keeps us united under this
concept -- Online Radio Station!
What are the statistics of global music industry? How it’s expanding its
reach?
I think it is on the rise, the world music has opened up many channels of
information and dissemination of it, generate groups of diffusers, festivals, new
labels, reinforce existing ones and position this as a more reinforced industry. I
suppose that the musicians, agencies and labels must receive good income, because
they generate more albums every time. The artists if they are not composing are on
tour, the agencies always working, so I guess their income is in movement, that
part I do not know because the Radio Taiffa service is free.
How does it expand? Well, with the union and inclusion of all platforms, online
stations, traditional radio, print and digital media, with audio or video programs for
dissemination and move it around the world.
How do you observe the music trends in differ cultures? Give us some
examples with interesting stories?
There is always a preference for the local music of each region but there is always
opening for new currents or fusions that allow to expand each rhythm, I have
listened to music from France or Spain where they resume the tropical music of
America, the salsa or the Colombian Cumbia, the fusions of Arabic music with
flamenco, Tango with Balkan rhythms or with electronic music, this also makes
the different cultures continue to amalgamate musically.
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