SoCultures Magazine 2018 SoCultures Magazine November 2018 | Page 131

SoCultures November 2018 Culture ManageMent You means Albert Serra, Artistic Director, have initiated viable programs to run the organization; can we know more about that? Of course! My first musical training was at the Principal Theater of Palma, where I also formed part of their choirs, participating in the opera seasons until 2008. I studied the Higher Degree of Musical Composition at the Superior Conservatory of the Balearic Islands with the composer Josep Prohens, receiving the "Extraordinary End-of-Degree Award". Now I am currently the co-director of MAX Musical Theater together with Sandra Gaspar, a musical theater academy that develops its activity inside Sala Dante. How do you offer the most conducive and inspiring atmosphere to the promoters and artists? Through economic conditions that favour both parties. We are aware that the artists who start can not pay certain amounts of money for the theater rental, so we offer the possibility of acting at zero cost, earning only through percentages of the ticket revenue. What is MAX Teatro Musical School? It is the first training center specialized in Musical Theater in Mallorca. Our school aims to provide comprehensive training of the three fundamental disciplines (singing, dance and theater) with the possibility of performing stage practices and participate in professional shows. . What makes you different from other cultural organizations? The immediate access to our space at the zero cost and the way and the speed of cultural management. The Message to the world … Do not let the culture die! Lastly, please add your inputs to add value to the concept of cultural management To assure the future of art and culture is safe, it is essential to help young artists, and provide a good environment for their performances so that they can gain 131