SoCultures Magazine 2018 SoCultures Magazine November 2018 | Page 127

SoCultures November 2018
Cultural Innovations
Israel
Amit Shimoni
What is the creative process for each new character?
"For every character I try putting my own interpretation, but I'm always leaving a
place where the viewers get their own interpretation, their own story. During my
thinking process, I study each character as a leader and as a person for at least a
few days. I try bringing a new twist to the smallest details that define the character.
For example, on Obama’s picture, you can find the words "Hope" and "Change"
which are slogans anyone can immediately realize. But I also try painting details
that are less notable and less recognized by most viewers, like the tattoo on
Obama’s right shoulder which represents a scene from the book Moby – Dick,
which is Obama's favorite reading book.
It will be interesting to see how pop icons such as Marilyn Monroe or Michael
Jackson will fit in with this respectable bunch in my next series titled - Hipstory II.
It will be presented on the internet and social media and printed on items like
Smartphone cases and coasters.
Amit sums up, “I think that art belongs on one's phone or coffee table just as it
belongs in a museum
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