WORK
Until two decades ago, women were
relegated to not very prominent roles. But
they have come a long way since then.
Coming from very diverse backgrounds,
they often oversee large-scale operations,
coordinate largely male teams, and play an
integral part in the elaboration of the wines
and the commercial and strategic
management of their company. Now.
women leaders have an edge! They
multitask, they nurture, care for people but
also understand well the boardroom
strategic sessions. As some wise man has
rightly said in this context, “Just following
orders” will never be an excuse again, not
that it ever really was. Everything we do
must be guided by love. Power is the
poison in our veins, empathy is the
antidote.”
According to some reports in
2017, women accounted for about
one third of the approximately
50,000 heads of French
vineyards, compared with 14 per
cent 20 years ago.
R
WINNING!WINE!
In the areas of executive management, women
were significantly over-represented in human
resources and marketing and under-represented
in operations, sales, viticulture, IT, and
winemaking. The report also suggested from last
year the women CEOs ran 13 percent of the
state’s wineries with an annual production of
more than 10,000 cases. At the wineries,
producing 500,000 to 1 million cases per year,
25 percent of CEO's were women.
Most importantly, today almost all the major
wine regions of the country have their own local
association of female winemakers like Les
Divines d’Alsace, Les Fa’Bulleuses de
Champagne, or Étoiles en Beaujolis etc.
SoCultures got the opportunity to get
in touch with such wine association
namely, “ Les Fa ’ bulleuses de
Champagne ” .
60 SOCULTURES JAN-FEB2019