The young nation with an average age of 28 and with pretty clued-in urban middle-class
growing rapidly has much to look forward to the technology. It’s fast becoming the core of
life, work, culture and identity in Indonesia …
Not only the urbane millennials, but the population outside the cities also is a keen and eager
clientage of digital revolution.
And yes, it has a great potential, as shown by the rise of Go-Jek and Grab, ride-sharing
companies. In mid-2016 Go-Jek raised $550 million in new capital, giving it a value of $1.3
billion.
Their success has fuelled the population using smart phones.
Politically, digital platforms are about being democratic. The space to voice opinions,
expressions, organize mass rallies, assist with election monitoring etc are fostering the idea of
a more connected and modern Indonesia.
Indonesia’s market is expected to achieve an annual growth of 50% yearly in e-commerce. Its
growth is so phenomenal that it’s been placed after global e-commerce juggernauts, China and
India.
Not only e-commerce, other digital avenues are doing well and are Hot bargains.
Heavily funded, Bukalapak, a billion-dollar company helping street stall traders to tap the
internet, and Warung Pintar, another startup helping digitize the country’s vendors, has pulled
in $27.5 million for growth.
Another major trend observed is emergence and increased acceptance of blockchain
technology providers in the payments industry.
The Indonesian government has a vision to accelerate the position of Indonesia as the largest
digital economy in Southeast Asia's in 2020.
The 1,000 technopreneurs with a business valuation of USD10 billion and e-commerce value
of USD130 billion will be promoted.
17 SOCULTURES JAN-FEB2019