Society Magazine 56 | Seite 64

FLAIR events

More than 7,200 Color Runners completed the‘ Happiest 5K on the planet’ and got coated from head-to-toe in a tropical array of colors each kilometre of the course until the finish line. This edition of The Color Run presented by Sahtak Awalan: Your Health First brought a new theme to Doha through its Tropicolor World Tour.

The young and old, veterans, and firsttime Color Runners walked, jogged and skipped their way through the 5km course as they got bathed in Tropicolor powder at each of the five Color Zones. The new theme- the Tropicolor World Tour- included an explosive Tropicolor Zone, palm trees, bright colors, and island-style music.
Also featured were Rainbow Beach and the Finish Festival, a larger-than-life celebration at the interactive island, featuring, music, unique photo opportunities and massive color throws. Each Color Runner also received a limited-edition Tropicolor race shirt, embroidered headband, fun temporary tattoos and tropical flower lei.
Nesreen al-Rifai, chief communications officer for Weill Cornell Medicine-Qatar, which runs the Your Health First campaign, said:“ We were thrilled to see so many people in Doha participating in the Qatar edition of The Color Run presented by Sahtak Awalan: Your Health First. This is testament to the success of our campaign, demonstrating once again Doha’ s commitment to lead a healthier and
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