If you think you would like to manage your business on Facebook m annually or via
outsourcing, consider this: to set up a new Facebook account and provide limited
ongoing training to business partners, online PR agencies charge an average of $2,500 $500 per month, with some going as high as $9.000.
Of course, this also includes status updates and interacting with customers. You know
what is doesn’t include, though?
Strategy.
If you are shelling out of minimum of $4.500 per month for Facebook management, you
are not getting any strategy behind the efforts. That costs extra (sort of like adding
bacon, but not tasty).
This is the reason you don’t want to outsource your company’s social media
management to your friend’s kid who is taking a class in marketing at college.
Online PR agencies know this, so they make sure to charge you for their expertise. You
know, in case they are not getting enough of your money already.
And if you decide to do it yourself, managing your social media accounts AND
generating lead