STM Writer Jatu Bracewell
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Our community is quick to create an idea and turn it into a legal business. There are different variations of what this means. Some create an idea and immediately purchase a trademark for it, so that no one else can steal their idea. Others immediately register the business with the state, so that no one else can steal their idea. Then there are some who immediately put their idea in writing and have it copywritten…once again…so that no one will steal their idea. Then reality hits and the customers are not buying what you created as fast as you thought they would. Next, frustration comes in because more money was invested in the legalization of your idea and in “protecting” your idea. Then, it finally hit you that you could have invested your money in something else first.
Before rushing to keep your idea safe, focus on building clientele first. Invest in word-of-mouth strategies first. Take risks and give out free samples first. One day I was in a waiting room and share with an entrepreneuer that I am a grant writer. He started to tell me that he is looking for funding for his business, but the conversation ended once he said his idea is too unique to tell me. I had no problem ending the conversation because he reminded me of someone who put more energy in blocking people from taking his idea than actually executing the idea. I am 80% certain that 5 years from now he will continue to narrate his story as a top secret, unique idea. Why? Because he’s been working on this same idea for five years already and has made no progress. Little did he know, I could have been one additional customer added to his clientele, if it wasn’t top secret.
Just for this month, tell the world about your idea. And instead of being so guarded and putting your energy into the wrong investments, be hopeful that sharing details about your creation will bring you back more clientele who are ready and willing to pay you what your idea is worth.
One day I was in a waiting room and shared with a entrepreneuer that I am a grant writer. He started to tell me that he is looking for funding for his business, but the conversation ended once he said his idea is too unique to tell me. I had no problem ending the conversation because he reminded me of someone who put more energy in blocking people from taking his idea than actually executing the idea. I am 80% certain that 5 years from now he will continue to narrate his story as a top secret, unique idea. Why? Because he’s been working on this same idea for five years already and has made no progress. Little did he know, I could have been one additional customer added to his clientele, if it wasn’t top secret.
Just for this month, tell the world about your idea. And instead of being so guarded and putting your energy into the wrong investments, be hopeful that sharing details about your creation will bring you back more clientele who are ready and willing to pay you what your idea is worth.
Let's Try Something New : Run Your Mouth!
By. Jatu Bracewell