Description:
Marketing strategies have changed in a 360 dimension following increased use of internet. It has given
birth to social networking as well which is the foundation of most companies’ promotional campaign.
Linkedin, Facebook, Myspace and Twitter are some of the popular examples, Facebook being at the top.
The benefits of social media make it a great marketing option for businesses. Some of the advantages
are listed below:
Characteristics of a Social Networking Site
1. Prominence:
Millions of users engage in social networking. The ubiquity of Facebook and Twitter is an affirmation to
this. As individuals progressively "Like" and "Share" business commercials over the networks, it draws in
more traffic to your website.
2. Targeted Promotions:
Social networking has changed the way of communication between the organization and the customers.
It permits them to select their clients in huge traffic and focuses on targeted advertising. If you are a
Facebook user, you must have seen ads in the right section of the page. These ads are based on your
profile information, for example, age, occupation data, gender etc.
3. Increases Employee Productivity:
This mostly works for multinational organizations with offices in different countries. Social networking
gives chance to employees to work in collaboration for the fulfillment of goal, irrespective of geographic
boundaries. Such working standards increase the employee productivity and help organizations to grow
as well.
4. Marketing Options:
There are different ways a business can utilize social networking to promote products or services. It
includes posting web banner ads based on clients data received through their profiles. An organization
may create business pages or fan page to market its product and increase traffic.
5. Customer Feedback:
Customer feedback is an essential part of any business. However, negative remarks in social network
have an awful impact on brand name. Social networking permits you to get customer feedback
discreetly. A company can do that by incorporating feedback form on Facebook page or post a link to
feedback form on the parent website. Another alternative is to conduct survey online so a company
knows how its product and service is doing in the market.