Social Media Policies Social Media Policy 2018 | Page 4

GUIDELINES Effective Social Media involves engaging the users, not in simply broadcasting a message. This may involve accepting comments, user postings or ratings. It may not even involve a direct response on your site, but may dictate a response generated on someone else’s site or on another thread. What is important to realize in SM is that you do not have control over the message. However, you can help guide it by posting truthful, regular messages and by responding to users. Below are some guidelines to help you steer your messaging. • Post at least weekly and if possible, more often. For visitors, pages and sites with old posts appear unattended to and thus convey a negative message about the site’s owner. If you cannot commit to posting often, consider carefully whether you need the SM site at this time. • Respond quickly to users. Typically, users of SM sites visit them with the expectations of quick interaction. Not responding quickly enough will be seen negatively and may spread negative responses about the University. If you cannot commit to responding quickly, consider carefully whether you need the site at this time. • Define your objectives. What are you trying to achieve with the site? An open dialog? Disseminate information? Obtain feedback? • Define your target audience. • Establish who will maintain the site. Be specific about posting frequency. • Do not show bias in accepting “friend” or connection requests from students. Establish an “accept all” or “reject all” policy. • Be aware that anything posted online, including comments, may be searched for and discovered well into the future. • Be accurate. Ensure that you have your facts correct and link to your sources.