Social Media Policies Social Media Policy 2018 | Page 2

LIFE UNIVERSITY SOCIAL MEDIA POLICY
Life University recognizes the need to keep up with new Social
Media (SM) channels as they become available. The University offers
an SM policy, best practices and suggestions as a means to ensure
that engagement on these channels represents Life University’s
best interest. These tools potentially reach millions of users and thus
have the capability to significantly impact professional, personal
and organizational reputations. These guidelines therefore stress
professionalism, care and caution in all SM use.
Because of the amorphous and changing SM landscape, these guidelines
are broad and may change as new channels and user capabilities
emerge.
Life University guidelines and policies only apply to official SM accounts
created to represent Life University groups, departments, programs,
entities, etc. and do not apply to private individual accounts.
All SM accounts must ultimately serve the purpose of supporting the
University’s mission, goals and programs.
OFFICIAL LIFE UNIVERSITY SOCIAL MEDIA ACCOUNTS
To be considered an official SM account, the administrator of the account
must submit it to Life University’s Marketing Department for approval. To
do so, please submit a Project Request form at http://LIFE.edu/marketing.
The following are Life University’s official SM accounts:
Facebook: www.Facebook.com/life.edu
Twitter: @LifeUniversity
Instagram: lifeuniversityga
Pinterest: www.pinterest.com/lifeuniversity
Snapchat: lifeuniversity
LinkedIn: Life University