Social Media Marketing Strategy November 2013 | Page 4

OUR IMAGE Gr O cAl L eSi a
fo so ia m d
The College of Arts & Letters (CAL) is a vital force that puts the arts &
humanities into action to create meaningful impact in our world. We are
bridging tradition with present and future concerns. We are strongly future-oriented and leverage new opportunities and technologies in pursuit
of humanities concerns while infusing arts and humanities thinking into
the campus community and creating a culturally vibrant environment that
enhances the students’ learning experience. We strive to create synergy
by connecting the passion for the life of the mind and the transferable
skills that our majors offer.

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Our goals for social media are to:
1. Engage our “followers” with rich and
meaningful content
2. Tell success stories about the
work of students, alumni, donors,
and faculty
3. Promote CAL-related events
4. Share job, internship, and
networking opportunities
5. Share recognition we receive
6. Share arts and humanities news

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Our overall strategy is to connect with
the College’s community and help our
students claim a better future. By sharing opportunities, success stories, job
openings, and content related to their
field, our goal is to inspire students to
take an active role of engaging with
the College of Arts & Letters.

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