Social Media Marketing Strategy February 2014 | Page 8

S U Ce CuEe SeS
m as r m nt
Using Facebook Insights and HootSuite we will create weekly social
media reports including:
•
•
•
•

Increases in likes and followers
Measures of reach and engagement
Ways driven to our website
Analysis of why posts/tweets were
successful or unsuccessful
• Goals for the upcoming week
• Recommendations for future posts

These weekly reports will be combined
into monthly reports and presented
to the Marketing and Communication
Directors.
*Attached to the weekly report will be
an exported Excel spreadsheet with
page-level and post-level data. (See
Appendix B). Also attached will be a
HootSuite analytics report including all
major platforms.

P O S fTe I u e nG
N cy
r q
Best practice research says that organizations should post on:
• Facebook 3-4 times weekly2
• Twitter at least once a day (with the
exception of live tweeted events)3
• YouTube at least once a month4
Keeping our primary target audience in
mind, we will base our posting schedule
around the University’s class schedule,
which will also cater to working professionals and high school students.

Version 1.2

Best times to post:
Morning: Between 8 and 9 a.m.
Checking social media when waking up
and before 9:10 classes
Afternoon: Between 11:40 a.m. and
12:40 p.m.
Class break and lunch break
Evening: Between 9 and 11 p.m.
Settling down for the night, free time,
homework breaks

11.5.13