Social Media Marketing Strategy February 2014 | Page 25

Appendix E

Social Media Strategy Glossary
Twitter

Facebook

connect tab

insights

Located in the top toolbar, this tab displays
interactions and mentions. Interactions
include favorites, retweets, and replies.

Facebook offers an insights feature for
page owners. This page can be accessed
via the page’s dashboard, located directly
above the cover photo. This page allows
page owners to track the demographics of
people who like the page, the reach of certain posts, and other aspects of the page’s
success.

favorite
Use the favorite button to show that you
like a tweet. This lets the orginal poster
know that you liked their tweet and allows
you to save the tweet for later.

follow
Follow Twitter users to suscribe to their
tweets in your timeline.

unfollow
Unfollowing a user removes the user’s
tweets from your timeline.

reply to
To respond to a user’s tweet, click the
reply button located below the original
poster’s tweet.

retweet

To share a user’s post with your followers,
click the retweet button located below the
original poster’s tweet.

mention
Any Twitter update that contains @username” within the Tweet.

Version 1.2

like

Use the like button under a post to show
support for statuses, pictures, and fan
pages.

share
Use the share button located under a post
to repost material from other users on your
wall, on a friend’s wall, on your page’s wall,
or in a private message.

Both platforms
hashtag
Use the # symbol to identify keywords and
categorize your tweets. For example, if you
add #arts to your tweet, your tweet will
come up when users search “arts.” NOTE:
Facebook has recently integrated this feature into their interface as well.

11.5.13