Social Media Marketing Strategy February 2014 | Page 16

Facebook
Ways to engage with others:
• Answer all direct messages
• Use Google Alerts for “Michigan
State University” and “Michigan
State University College of Arts and
Letters” to find relevant articles and
information to share (interns will
monitor)

Interactions on Facebook
Interactions on Facebook can help
build connections, broaden audience,
and start conversations. Tagging, sharing, and replying to comments are
tools we can use to interact with our
audience.
Tag if:
• We are mentioning a specific organization/page
• A specific page may take interest to
the post
• We are crediting a news source
(example: posting an article by the
Lansing State Journal)
Share if:
• An article is posted by another
page that is directly related to CAL
Reply if:
• A follower comments on a status
and we can add to the conversation
• A relevant question is asked on a
status and a reply will benefit our
audience

Version 1.2

Twitter
Ways to engage with others:
• Check our “connect” tab on
Twitter and favorite, reply to, or

retweet relevant mentions
• Answer all direct messages.
• Stay up to date with specific groups
using Twitter Lists

Interactions on Twitter
There a