Social Media Marketing Strategy August 2014 | Page 6

A U D I n g aNe CeE
E g m nt
e
Our audience consists of current and prospective students, alumni, donors, and community and groups.
With such a wide range of followers, it
is important that we craft our messages
in ways that appeal to our student
target audience, students, while also
staying relevant to other audience
types. Our primary following is also
dependent on the platform we use.

engagers via Twitter are student and
community organizations.1 Though our
tweets should be written with those
organizations in mind, the ultimate goal
is that they retweet or reply to our
tweets, helping us to reach beyond our
Twitter following.

Because 57% of our likes on Facebook
are 18-24 year olds, we know that
our primary audience is current
or prospective students, whereas
the majority of our followers and

To understand the specific needs of
each type of audience, we can start by
answering one question for each target
group:

Current Students: Why should I engage?
C o n n e c t w i t h oth er C AL stu dents, le a rn a bout inte rnship/job opport u n i t i e s

•
•
•
•

Ins p ir e s tu d e n t s w i t h o t h e r stu de nt su cce ss sto ri e s
Po s t r elev a n t j ob a n d i n te rnsh i p o ppo rtu ni ti e s
Sh ar e p r o fe s s i o n a l de v e l o pme nt l e c tu re s & e ve n ts
A c kn o wle d ge a c c om pl i s hme n ts o f stu de nt gro ups

Prospective Stude nts: Why should I enroll?
Jo i n a c ommu n ity dedicated to a rts a nd hum a nitie s e duc a tion a nd fo c u se d
o n te a c h i n g stu den ts skills in pr oble m solving, c re a tivity , a nd innova t i o n

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