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While just a little over turning 3 years old, Instagram has made huge strides in social media. With over 150 million users on the platform, 16 billion photos shared, and 1 billion likes happening each day, the photo-sharing and editing platform is one of the most engaging channels on social media.
Instagram has some pretty different functionalities in comparison to other social media sites and is fundamentally based on being able to simply upload and share beautiful images instantly. Except, looking at the other capabilities, Instagram is still a platform to share things and identifying what is working and what isn’t helps to determine what a specific audience craves.