Social Media & Influencers Impact On The Fashion Industry 1 | Page 21

Who are you more influenced by?

25%

28%

Celebrity
Reality Star

11%

Blogger

Nothing

36%

How do you connect and keep up to
date with your favourite fashion
trends?
2%
10%
35%

Sanpchat
8%
11%

34%

facebook
Twitter
Instagram
Visits to shops
Nothing

As primary research, a recent survey was taken which asked the public how
they gather inspiration to find a product that is on trend. The survey
was aimed at all ages and within that, 28 people responded with 82% being
the ages of 18-21. Most of the responders said they are more likely to
shop in mass market stores as opposed to Value or High End High Street
stores. The public are also extremely likely to check their social media
websites as 89% answered extremely likely to check their social media on
a typical day. When it came to following fashion bloggers, 35% answered
yes, however 32% answered either no or sometimes. But, 35% of people are
more influenced by a blogger as opposed to 25% said they were influenced
by a celebrity. 64% of people said that they are sometimes influenced
by social media whereas 17% of people answered yes and no. After doing
this survey, the information was very interesting to see that as 21st
consumers, people are more likely to be influenced by a blogger that
they see on social media as opposed to a celebrity that they see on TV.