Snapchat
Now with Snapchat being the most popular site with having more users than Twitter ; an estimated 150 million users on Snapchat with Twitter having 140 million users . [ Mediakix , 2016 ] But what is Snapchat ? Snapchat is a mobile application that allows photos and videos to be sent to friends or people worldwide . The videos and pictures have a maximum time of 10 seconds then after that it will be gone forever ( unless screenshotted ). You can add a caption , draw or add an android or iOS emoticon . 60 % of Snapchat users are between the ages of 13 to 24 years old . [ Betters . 2015 ] Many fashion brands promote their products to this age range which is a perfect reason to get their collections out there . On the left are the top 15 fashion brands to follow on Snapchat . According to that list , ASOS is the second most popular fashion brand to follow on Snapchat . ASOS is valued at £ 2.9 billion and its annual sales are £ 1.15 billion . [ De Oliveira , 2015 ] In July 2013 , they decided to join Snapchat and within that time their recent activities towards its consumers have included sending them their own discount codes as well as snaps of different outfits . [ Mortimer , 2015 ] As most of Snapchat users are usually students , research says that they are ASOS ’ “ core customers ” — and the fact that browsing and shopping is so mobile dominated for the company ” [ Williams-Grut , 2016 ] In the past year there were 5.4 million downloads of the ASOS mobile app [ Oliveira , 2015 ] ASOS also mentioned that in august 2015 , mobile devices accounted for 60 % of traffic and 44 % of sales . [ Williams-Grut , 2016 ] Williams-Grut also researched that ASOS ’ “ Snapchat is also an increasingly important channel for our customers : during London Fashion Week , ASOS content featured in their ‘ Fashion Week Stories ’ series which was viewed more than 20 million times in the UK , France , Germany and Australia .”