Social Good Engineering Magazine: GineersNow Social Innovation GineersNow Engineering Magazine Issue No. 001 | Page 9

The
Next Chapters
GineersNow’s initial success is nothing
short of encouraging, and the team behind
it has the highest hopes for its future. “We
are looking to expand GineersNow’s geo-
graphic and demographic reach. We have
originally developed our platform to cater
to the Eastern hemisphere, from Dubai to
Shanghai, but I think that in the near future,
we will pursue the Western market as well.”
As GineersNow becomes an established
news media outlet, the team also plans
to produce an “offshoot” to the Medical,
Finance and Civil Service industries. “We
will use the same business model for those.
We hope to see them online by 2022.”

Robert also explained that
there would be more to GineersNow than
just sharing engineering news. “In a few
months,” he said, “we will shift our platform
from an engineering news magazine to
building an online community that aims to
connect people from different engineering
industries and fields of expertise.”

The GineersNow team is also
training its sight into making the portal
a crowdfunding platform that will allow
engineers promote their ideas to the public
to attract funding for their projects. “We
are all aware that most young engineers
have so many new ideas. The realization
of these ideas into innovative products are
being curtailed by the lack of funding. If we
can connect our advertisers, friends or big
companies with these young engineers, we
would be able to create an impressive array
of social innovation products that could
change the lives of millions. Imagine the
endless possibility of creating meaningful
products for humanity? GineersNow will be
like a matchmaking or dating site between
young engineers and the engineering com-
munity.”

It is also exploring the possibility
of adding features to GineersNow to allow
young professionals and hiring companies
to connect. “On the one hand, we have the
engineers; on the other, there are companies
who might want to hire these engineers and
collaborate online. Again, GineersNow be-
ing a matchmaking or dating site will come
in handy in connecting young engineers
and engineering companies.”

Robert said that he and his team
want the business model of GineersNow to
be “open-source”; that means other com-
panies will be free to emulate it. “I believe
that the model can be replicated by other
start-up companies.”
9
Creating a
Social
Movement
Though a relatively new entrant, Gineer-
sNow has already successfully distin-
guished itself from the competition. From
its fun, engaging content, to its marketing
and business models, to its fidelity to
its avowed purpose, GineersNow has
indubitably forged an identity of its own.
“Everyone at GineersNow is trying to cre-
ate a ‘social movement’,” said Robert. “We
aim to make engineering accessible to the
poor, break engineering stereotypes and
encourage young students to be involved
in the field. We want to change lives one
engineering story at a time. In fact it is
not just stories we are writing; we are
writing history.”