Helen Tang
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“We Esports Now”? Cultural Differences Between the Fighting Games
Community and Other Esports Communities
The Fighting Games Community (FCG) cultures will lead to improved FGC-esports
FGC feels they are culturally distinct other parties interested in competitive
is a niche group within esports. The
from the rest of esports, and as a result,
they mistrust traditional esports models
and have come into conflict with esports
leagues in the past. Unfortunately,
the FGC suffers from low profitability
compared to other esports. Successful
FGC-esports partnerships could allow the
FGC to develop better avenues for profit
gaming, like brands and media,
understand fighting games and esports
better so they can provide more effective
sponsorships and media coverage.
Additionally, because there are very few
studies on esports cultures, I sought to
establish a basis for future research.
and grow. As a fighting games and esports
Over the past year, I identified cultural investigate competitive gaming from an
similarities and differences between the
FGC and other esports communities using
the GLOBE cultural scales. I believe a
better understanding of the two groups’
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partnerships. My research may also help
PRODUCTION
enthusiast, my thesis allowed me to
angle I have always been curious about.
It also gave me valuable experience with
survey design and statistical analysis.