SMU Guildhall Graduate Catalog Spring 2016 — Cohort 23 | Page 44
Kevin Morris
Production
«
An Analysis of the Army’s Gaming Audience: Is the U.S. Army
Effectively Reaching Its Desired Target Audience?
This thesis study sought to understand
entry training. The biggest challenge
games represent for the U.S. Army. The
relying on the U.S. Army to collec
SMU Guildhall Graduate Catalog Spring 2016 — Cohort 23 | Page 43
SMU Guildhall Graduate Catalog Spring 2016 — Cohort 23 | Page 45
Joomag
is a leading digital publishing and content experience platform that helps businesses
create, distribute, and analyze high-design editorial content, including digital magazines, online catalogs,
digital brochures, sales proposals, and marketing reports. Powered by AI and content automation,
Joomag
enables marketers, publishers, and non-creatives to produce professional, interactive
content at scale.
The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with
individual level analytics, audience insights, and segmentation tools. By uncovering reader interests and
enabling re-engagement through targeted campaigns and personalized content recommendations,
Joomag
helps businesses increase reader engagement and drive higher conversion rates.