SMU Guildhall Graduate Catalog 2022 — Cohort 30 2022 | Page 60

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Daniel Reynolds
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The Relationship Between Player Attitudes and Personality with Apex Legends Premium Battle Pass Content Preference and Engagement
For my thesis , I wanted to know if an individual ’ s Big Five personality type and scores with Gaming Attitudes , Motivations , and Experiences ( GAMES ) would influence their level of engagement with the premium battle pass found in Apex Legends and the different content categories that could be found inside the battle pass .
I chose this topic because most multiplayer games being released today have some level of a battle pass system , and I wanted to know if there were specific personalities or types of players that would prefer this and the content that could be found in it .
analysis . It also gave me an excellent understanding of what players ’ attitudes and personality types tend to lend themselves to .
The findings of this study could be useful to the video game industry because they show which personality types have the most engagement with battle passes and the games that include them . This study also potentially helps by setting a baseline for categories of content in a battle pass that future studies could draw from .
I could not have done this without the guidance , patience , and grace from my advising professor , Elizabeth Stringer .
This study took place over two semesters at SMU Guildhall . It improved my research and writing skills , and it expanded my knowledge of statistics and data
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