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Yarin Cohen
Production
The Relationship Between Goal Orientation and Motivation in Small Group Team Performance
The objective of my thesis was to attain an enhanced understanding of how to motivate teams — and ultimately prevent them from failing due to lack of motivation — by examining individual and team goal orientation , in addition to the influence of intrinsic and extrinsic incentives on small video game development teams .
My thesis began in the summer of 2020 and ended in the spring of 2021 . I chose to do this project because I consider motivation to be a fascinating construct . It is important as a producer to effectively motivate team members so that they perform to the best of their ability . To that end , discovering what motivational strategies worked or didn ’ t work to increase performance levels was not only intriguing , but very relevant for my discipline .
I now possess a better comprehension of motivation , which is a key component to performance . With this insight , I can properly motivate my team members in the future to achieve better performance levels .
The results found in this study could be potentially valuable to video game development studios , as they could acquire a better understanding of what motivated individuals on student video game development teams to increase performance levels and boost overall prospects of success for their teams .
70 PRODUCTION