smm panel Marketing Trends to Watch This Year | Page 3

Growth Hacking remains at the top of mind for entrepreneurs looking to grow and scale 
their businesses quickly. For 2018, expect to see marketers explore SEO and video 
marketing as growth hacking methods. 
User Generated Content   
Customers trust one another’s experiences and opinions more than advertisements or 
celebrity reviews or endorsements. This is one of the reasons why so many brands are 
turning to user generated content to boost sales. I personally check Google reviews, when 
booking an appointment say for a haircut or with a dentist. If you haven’t leveraged this 
form of content yet, adding testimonials and reviews to your website, or Facebook pages or 
Google Maps, is an easy way to jump on this trend. 
Interactive Content   
Gone are the days when companies could simply upload plain text blog posts and receive 
massive traffic. To engage users in 2018, brands will have to use more interactive forms 
such as quizzes, polls and videos in their content marketing strategy.  
This is not a definitive list, but if you do follow the trends mentioned in this document, it’s 
surely gonna help your marketing strategy in 2018. There are some other trends as well, 
which we might have missed. It’s you ultimately, who has to plan and identify what will 
work for your brand, and what won’t.  

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