DIGITAL MARKETING GURU’S
7 MARKETING TRENDS TO WATCH THIS YEAR
Marketing has evolved so much over the years. Digital marketing plays a vital role when
working on the marketing strategy of any brand or product. And digital marketing in itself
has many aspects to it, so how do you keep up with the ever changing trends and plan
ahead? Don’t worry, we got you covered. In this report, we are going to present the hottest
marketing trends for 2018, that you should watch out for and plan ahead.
Video Marketing
Last year, i.e. 2017 was huge for video marketing. This year, it’s going to be bigger.
Remember, Facebook filling your NewsFeed with nothing, but video. Also, their recently
launched video program, to possibly counter YouTube. This just shows us the strength, and
power of videos. People are more likely to consume content which is in the form of a video,
rather than a podcast or a blog post.
Companies now incorporate video marketing into all aspects of their customer experience.
In fact, video marketing is projected to account for 80% of total internet traffic by 2020. If
you are missing out on video marketing until now, don’t wait any further. Create videos and
visual content, and see your traffic and sales go up.
Chats and Chatbots
Waiting for customer support has always been a terrible experience for customers. Thanks
to chatbots, i.e. the Artificial Intelligence powered live chat tools, customers can receive
immediate responses to basic, repeatable questions. As this technology advances, we can
expect to see more companies embracing chatbots to improve their online presence and
customer support.