SMEInvestor Crossword
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Across
Down
2. The part of the marketing mix that focuses on
where a firm’s products are sold 1. Where a customer buys more than once from the
same business
4. The gathering of new information, data that has
not been collected before 3. Part of a market that contains a group of buyers
with similar buying habits, such as age or income
5. The combination of factors which help a business
to take into account customer needs when selling
a product, usually summarised with 4 p’s. 5. The process of gaining information about
customers, competitors and market trends
through collecting primary and secondary data
6. Data that can be expressed as number and can
be statistically analysed 8. 7. How a business makes its products known to
customers – both existing and potential A form of promotion where customers
recommend a business due to favourable
experiences
9. 10. Tailoring a product to meet customer needs and
wants Part of the marketing mix - goods or services
made by a business
11. Part of the marketing mix - how much customers
are asked to pay