Start by selecting the right social media coordinator . Getting the right person in the right seat to promote your social media strategy is critical . Trust a wise administrator who breathes the mission of the school , has the ability to clearly communicate its direction , and is wise enough to tactfully respond to comments .
Re-evaluate your digital engagement strategy . Is your website attractive and engaging ? Is it optimized for search engines ? Is your website design mobile responsive and easy to use on smart phones and tablet devices ? Are you utilizing space to positively interact with your community on both your marketing website and your intranet portal where parents look at grades and homework ? Are you actively pursuing the benefits of social media ?
School Business Managers should be actively involved in digital engagement for several reasons .
• It helps develop deeper roots in your community . Connect and promote local activities and community causes via your websites and social media outlets . Allow your digital engagement to be more than just telling your story ; it can be a chance to connect with your community .
• It ’ s free marketing . Releasing the real life stories of your school for free is smart marketing . Take advantage of free advertising on social media . Create a blog or news channel and use it to tell the many great stories happening at your school .
• It builds a positive brand for your school . Continually strive to attain a positive impact for your school brand . Brand management is a vital responsibility of your school leadership .
• You can communicate messages to specific audiences . Your school has many constituent groups : current and prospective families , alumni , athletic supporters , music and theater kids , summer program attendees , etc . Target these groups by using multiple social media channels .
• Broadcasting the latest news is easy . Set up a streaming social media feed for parents and students on your family
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