MONEY TALK
TWIN STUDIES. Birth order books. Family reunions.
These are all great ways to ponder or observe how
similar or dissimilar we are to our family members
and siblings. From facial expressions to viewpoints,
the similarities and differences can be fascinating!
We also think it is fascinating that you are able to see a
child’s Money Personality at a remarkably young age.
After many years of research and work with thousands of
families we determined you are born with your Money
Personalities. They are hard-wired into your DNA from
the start just like your hair colour or how tall you are.
Because those tendencies are there from the start, you can
often identify a child’s Primary Money Personality through
observation. One easy way to determine a child’s Money
Personality is to watch them with their Easter candy.
Each Easter Americans buy over 700 million Marshmallow
Peeps, and 16 billion jellybeans. Add 90 million chocolate
Easter bunnies and you have either a stomach ache or a great
setting to identify your child’s Primary Money Personality.
Saver – A child with a Primary Saver Money Personality
will hold on to their candy forever. His or her Peeps will
turn to stone before they’d consider consuming them all.
Spender – A Spender child will get a thrill from
eating their treats right away. Why wait?
Risk Taker – A Risk Taker child will find creative,
new uses for their newly acquired “commerce” of jelly
beans and chocolate and may trade with cousins or
fellow hunters to collect the hard-to-find-ones or increase
their stash of their favorite colour of jelly bean.
Security Seeker – A child who is a Security
Seeker will save the best for last. They’ll save
their prize treat for some perfect, future time.
Flyer – A child who has a Flyer Money Personality
may amaze some adults as they give away their
spoils. They care more about the fun time spent with
friends hunting the eggs and candy than eating it all.
They enjoy the relationships and sharing and won’t
appear as competitive as other kids on the hunt.
What Money Personalities did you see in your children,
grandchildren, nieces or nephews this past Easter?
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BY: The Money Couple
ONE EASY
WAY TO
IDENTIFY A
CHILD'S
MONEY
Personality
The Money Couple, Scott and Bethany
Palmer are regulars on national TV,
radio and speak internationally about
“Love and Money.” With 38 years of
combined financial planning experience
Scott and Bethany launc hed “The
Money Couple” and have dedicated
their lives to helping couples bring
their love and money together.