Italy
The two and three-wheelers sector in Italy produces 300,000 units and is the leader at the European level. Italy is one of the most important European markets for motorcycles. Unlike in other sectors, 2020 was not a bad year for motorcycles sales in Italy with 218,626 vehicles sold, a reduction of 5.76% over 2019. The need for individual mobility, also determined by the pandemic, and the lower purchase and operating costs when compared to cars, helped avoid a sharp reduction in this market.
In 2020, sales of electric motorbikes exceeded 10,000 units (an increase of over 84% on 2019.) National level incentives will be in place until 2026 (a total of 150 million euros, about $181 million), http://www.ancma.it/media/2269/comunicato-stampa_mercato_elettrico_20.pdf.
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Event Name: Motor Bike Expo
Date: April 2-5, 2021
Website: https://www.motorbikeexpo.it/en/
Sector: Motorcycles
Event Name: EICMA Cycles and Motorcycles Show
Date: November 23-28, 2021
Website: https://www.eicma.it/en/
Sector: Bicycles and motorcycles
Event Name: Autopromotec
Date: May 25-28, 2022
Website: https://www.autopromotec.com/en/
Sector: Automotive aftermarket
Motorcycles
Aftermarket Accessories
Distribution channels in the market for automotive accessories and specialty equipment in Italy still largely consist of small importers. Acceptance of U.S. products and new technology in Italy is quite high and well received by local companies. Products with cutting-edge technology can be placed into the Italian market. As a rule, Italians are ready to take into consideration new products and pay extra money for something that is, or seems to be, new and innovative.
The evolution of the aftermarket sector in Italy will probably be driven by major changes in the circulating stock. Some experts believe that the different features of hybrid (and especially electric) vehicles will impact the sector and need for quality diagnostic and testing tools.
2021 In-Person Shows