Upcoming Events (Mobility)
IAA Mobility 2021, September 7-12, 2021, Munich: https://www.iaa.de
IAA changed its concept from a traditional automotive trade show and aims to become one of the leading international platform for future mobility. IAA Mobility 2021 will exhibit automobiles as well as the entire mobility chain, from physical products to new digital worlds. It will feature start-ups and established groups and combine intelligent transport solutions with visionary thinking.
ITS World Congress Hamburg, October 11-15, 2021, Hamburg: https://itsworldcongress.com/
ITS World Congress & exhibition is the world’s largest and most prominent event focused on smart mobility and the digitalisation of transportation.
Hypermotion (alongside Automechanika Frankfurt), September 14-16, 2021, Frankfurt: https://hypermotion-frankfurt.messefrankfurt.com/frankfurt/en.html:
Digitalization, disruption and decarbonisation are megatrends that are the focal point of Hypermotion. Hypermotion is designed as an independent platform to address the digital transformation of transport, mobility and logistics. In 2021, Hypermotion will be held alongside Automechanika Frankfurt, the leading international trade fair for the automotive aftermarket.
InnoTrans, September 20-23, 2021, Berlin: https://www.innotrans.com
InnoTrans is a leading trade fair for (rail) transport technology. InnoTrans takes places every two years in Berlin and is sub-divided into the five trade fair segments: Railway Technology, Railway Infrastructure, Public Transport, Interiors and Tunnel Construction.
2021 In-Person or Virtual Events
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Germany remains a highly sophisticated, competitive and in many sectors also saturated market with many local manufacturers and suppliers as world leaders in their respective sectors. New-to-market (NTM) companies must compete with locally established and globally operating competitors in terms of quality, price, and availability. Regulatory compliance with EU and national directives as well as industry norms are mandatory. Brand recognition and a local presence are often a requirement for a successful market entry for NTM companies and investments in marketing, business development, and partner development should be considered.
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