Spain
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For the first time since AMBE (bikes trade association) began keeping statistics (2014), the total sales of bicycles in units has decreased, specifically by 6%. However, the total volume of business with the Tecosystem (bicycles, components, accessories, textile, helmets, etc.) has continued to grow. Growth in 2020 was greater than 5%, motivated mainly by the increase in the average price of bicycles (17%), due in large part to the upward drag effect of pedal-assist bicycles.
In bicycle sales, three very relevant data stand out: 1) Mountain bike sales continue to decline (-11%); 2) Kids bikes have decreased 15%; 3) The only segment that is growing at a more remarkable rate is pedal-assisted bicycles (54%), which now exceed the number of units sold of road bicycles and are very close to city bicycles.
In sales value by type of bicycle measured, the rise in sales of electric bicycles is very notable, with a growth in value of 116.7% in the period 2015-2020.
Finally, although the number of stores and retail employment decreased, 2% and 1%, respectively, the average surface area of the stores increased by 10%. In the manufacturing and importing/distributing sectors, companies net employment has increased nearly 6%, which translates into an increase in employment in the sector as a whole (+1.72%).
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www.hibridosyelectricos.com
Las ventas de bicicletas eléctricas se disparan un 54% en España - Bicicletas eléctricas - Híbridos y Eléctricos | Coches eléctricos, híbridos enchufables (hibridosyelectricos.com)
www.Hibridosyelectricos.com
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Resources
For Information about exporting to Spain contact:
Carlos Perezminguez
U.S. Embassy - Madrid, Spain
Senior International Trade Specialist