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Czech Republic
For More Information about exporting to Finland contact:
Tommi Venemies
Commercial Assistant
U.S. Embassy Copenhagen, Denmark
+358-9-6162-5291
Current Market Trends and Demand
Success in this market requires an in-country presence such as an agent, distributor, or representative office. Local distributors generally take responsibility for handling customs clearance, dealing with established wholesalers/retailers, marketing the product directly to major corporations or the government, and handling after-sales service. Price remains the most critical factor when positioning a product or service for sale.
The Czech Republic is a small market and each sector has a few key decision makers and opinion leaders. One way to quickly reach these leaders is to hold an innovative in-country promotion. Examples of good programs include technical seminars or small receptions at industry trade shows; media promotions and press conferences related to events such as launching new lines or opening new offices; or annual holiday receptions for key clients and potential clients. The U.S. Commercial Service in Prague can help organize such events and target key decision makers. On the retail side, in-store promotions are extensively utilized.
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Traffic Infrastructure
The Czech Republic has not finished a basic network of highways and speed railways yet. All needed bypasses of cities to take traffic away from the residential parts of municipalities has not been finished either. There are a lot of major traffic infrastructure projects in the pipeline and with significant EU funds available for co-financing these projects. Nevertheless, due to bureaucratic and regulatory delays, getting these projects done will take decades.
Public Municipal Transportation (PMT)
Electric trams and trolley buses and other alternate propulsion vehicles create a skeleton of public municipal transportation in almost every larger Czech city. Traditional Czech tram and bus manufacturers capitalize on demand for less polluting transportation and have been successful in the most competitive markets. For example, Skoda Transportation https://www.skoda.cz/ won a tender for 26 trams in Bonn, Germany in 2019 and its total contracts for trams and trolley busses reached $2 billion in 2019. These manufacturers are asked to implement Intelligent Traffic System requirements in their vehicles and therefore they are always searching for new technologies.