Smart Mobility Exporter Resource Guide | Page 15

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Cluster & Associations

•ACstyria Mobility Cluster: www.acstyria.com/en

•AI Austria: www.aiaustria.com

•Association of the Austrian Automotive Industry: www.fahrzeugindustrie.at (German only)

•AustriaTech: www.austriatech.at/en

•Automotive Cluster (AC) Business Upper Austria: www.automobil-cluster.at/en

•A2LT Austrian Advanced Lightweight Technology: www.a2lt.at/en

•BieM - Federal Initiative for eMobility in Austria: www.biem.at (German only)

•VCÖ – Traffic Club Austria: www.vcoe.at/en

University Research & Competence Centers

•AIT - Austrian Institute of Technology: www.ait.ac.at/en

•COMET - Competence Centers for Excellent Technologies:

www.ffg.at/en/comet-competence-centers-excellent-technologies

•JKU – Johannes Kepler University: www.jku.at/en

•Johanneum Research: www.fh-joanneum.at/en

•Johannes Kepler University: www.jku.at/en

•Virtual Vehicle Research Center: www.v2c2.at

U.S. exporters interested in the Austrian market can either position themselves by building a direct relationship with larger clients or by selling through an established, qualified partner such as a wholesaler, value-added distributor or systems integrator. Some U.S. software companies may choose to partner with U.S. or other international integrators already established in Austria or work with an existing partner in Germany, that can also cover the Austrian market.

U.S. companies pursuing long-term cooperation with OEMs, Tier 1 and Tier 2 companies or that are interested in national projects with the Austrian government and larger professional integrators should consider a direct business presence in Austria.

Particularly in the field of automotive R&D collaboration, Austria offers a range of highly innovative players that are shaping the future of automotive sector, most with U.S. presence. Leading companies include AVL List, TTTech, Kreisel, Miba, BMW Steyr, Magna Steyr and KTM Industries. The Austrian government offers grant funding also available to international companies pursuing R&D efforts in Austria.

Key considerations by Austrian clients include a supplier`s full compliance with EU and industry-specific quality, safety, technical and environmental standards/regulations. Conformity with the EU’s General Data Protection Regulation (GDPR) is also essential for U.S. providers, particularly of software. Increasingly, clients also request that software providers use secure data centers within the EU region. Most Austrian business partners are fluent in English, but most local trade shows, conferences and industry publications are in German. Therefore, U.S. companies should adapt marketing materials accordingly for the Austrian market.

Market Entry

Austria

Resources

Aleksander Moos

U.S. Embassy - Copenhagen, Denmark

For More Information about exporting to Austria contact:

Jan Bruckner

ICT and Advanced Manufacturing Commercial Specialist

U.S. Embassy Vienna - Germany

[e-mail]