Event Name: Motor Bike Expo
Date: April 2-5, 2021
Website: https://www.motorbikeexpo.it/en/
Sector: Motorcycles
Event Name: EICMA Cycles and Motorcycles Show
Date: November 23-28, 2021
Website: https://www.eicma.it/en/
Sector: Bicycles and motorcycles
Event Name: Autopromotec
Date: May 25-28, 2022
Website: https://www.autopromotec.com/en/
Sector: Automotive aftermarket
Motorcycles
2021 In-Person Shows
The Nordics
Most traditional businesses in the Nordic region are moving toward digital transformation. They are striving towards consumerization of services using mobile apps, data and analytics, coupled with business process transformation to remain relevant and competitive in the region. There is a huge demand for digital services in the Nordics. However, there is a small number of local vendors, and the consolidation of these vendors has been increasing. The landscape is highly competitive among local and global service providers. Those who demonstrate the ability to scale and partner with their clients to realize the benefits of digital transformation are preferred by enterprises in the region.
Public transportation: In the Nordic Region, implementation of smart services in public transport fleets has been ongoing since the early 2000s. A majority of the vehicles across the region are already equipped with one or more connected solutions. The public transport market is worth around USD 1 billion, with an estimated annual growth of around 10 percent.
Passenger information is the largest segment with approx. 25 percent of the market. This includes smart screens and trip planners such as the RuterReise and Entur apps in Oslo or Rejseplanen in Copenhagen, allowing passengers to plan their trips using both bus and local trains, operated by different parties. The second largest segment is ticketing systems at around USD 100 million. Driven by an increasing need for real time analysis of traffic data, cloud and analytics services is the fastest growing segment at around 20 percent, expected to reach a size of almost USD 100 million in 2021.
Technology and digitalization as a key driver: The rapid expansion of IoT in the Nordics has also driven the development of smarter and more intelligent transportation. An increasing share of vehicles and infrastructure have become connected. Roadside sensors and positioning technologies have increased the amount of traffic information that is gathered. Improvements in software services such as cloud and analytics tools have enabled better analysis of data. Combined with increasing connectivity, such as 4G/5G and the widespread prevalence of smartphones, this has enabled a fast development of new transportation services. Advancements in tracking and counting passengers has helped both operators and authorities to more efficient route planning, and enabled volume-based contracts. Driver information application helps operators to lower fuel costs and gives the passengers a smoother ride. Fleet management systems has allowed operators to handle their fleets more efficiently.
Globally, most smart public transportation services are still operated in “silos”, meaning that integration of smart services is very limited or non-existing. This needs to change in order to unlock the full potential of digital technology and drive public transport from individually connected vehicles to Intelligent Transport Systems (ITS). Characterized by integration of multiple modes of
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Event Name: Motor Bike Expo
Date: April 2-5, 2021
Website: https://www.motorbikeexpo.it/en/
Sector: Motorcycles
Event Name: EICMA Cycles and Motorcycles Show
Date: November 23-28, 2021
Website: https://www.eicma.it/en/
Sector: Bicycles and motorcycles
Event Name: Autopromotec
Date: May 25-28, 2022
Website: https://www.autopromotec.com/en/
Sector: Automotive aftermarket
Motorcycles
Aftermarket Accessories
Distribution channels in the market for automotive accessories and specialty equipment in Italy still largely consist of small importers. Acceptance of U.S. products and new technology in Italy is quite high and well received by local companies. Products with cutting-edge technology can be placed into the Italian market. As a rule, Italians are ready to take into consideration new products and pay extra money for something that is, or seems to be, new and innovative.
The evolution of the aftermarket sector in Italy will probably be driven by major changes in the circulating stock. Some experts believe that the different features of hybrid (and especially electric) vehicles will impact the sector and need for quality diagnostic and testing tools.
2021 In-Person Shows