Small Business Today Magazine OCT 2014 THE EFFORT COMPANIES | Page 36

EDITORIALFEATURE

Business Networking  

With Stories                    
By Gail Stolzenburg

M

any people are unaware of the expression, “Facts tell and stories sell.”  The truth
is that people rarely remember the details about your company, your product,
or your service.  You could tell them that that the
founder of your company walks on water and
they are likely to forget.  What they do remember
are the stories.  My friend, Ronald Wilshire, likes
to say, “It’s better to attract with your story than
chase with your pitch.”

Most of our decisions are made
by our subconscious and our
subconscious is unable to tell
the difference between a story,
dream, or reality.

Coauthor of the New York Times bestselling
book “The Power of Full Engagement”, Dr. Jim
Loehr examines the way we tell stories about
ourselves to ourselves and, most importantly, the
We use words and we think in pictures.  When way we can change those stories to transform our
someone says “elephant”, your mind sees a pic- business and personal lives.  “Your