Small Business Today Magazine OCT 2014 THE EFFORT COMPANIES | Page 19
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see it. Few will understand you. Others will
attain success with portions of what you
did, but none will do it as well.
Consumers are undereducated. Our society takes more to the copycats and latest
fads. Only the pioneer knows and appreciates what he-she really accomplished. That
reassurance will have to be enough.
Life and careers include peaks and valleys. It
is how one copes during the “down times”
that is the true measure of success.
Long-term success must be earned. It is not
automatic and is worthless if ill-gotten. The
more dues one pays, the more you must
continue paying.
The next best achievement is the one you’re
working on now, inspired by your body of
knowledge to date.
The person who never has aggressively
pursued a dream or mounted a series of
achievements cannot understand the quest
of one with a committed dream.
Much of the population does not achieve
huge goals but still admires and learns from
those who persevere and succeed. Achievers become life-long