Small Business Today Magazine MAR 2015 IMPACT STONE DESIGN | Page 14

EDITORIALFEATURE The 4 Keys to Success - Marketing, Planning, Prospecting, and Implementation By Rita Santamaria M arketing, planning, prospecting, and implementation are the four keys to success.  The most important key of all is implementation because the other three are useless without taking action.  It helps to have a checklist that contains both interactive and lead generation activities. 1. Marketing It is important to regularly showcase your company and also let your customers know you are thinking about them.  Having a client appreciation event at least once per year is a great way to do that.  You need to be “touching” them as often as possible through weekly blogs, monthly newsletters, brochures, emails, holiday cards, and anniversary and birthday cards.  Social media and e-blasts work when marketing to those you already know. Your personal advertising budget and the implementation of that budget may move your direction to personal marketing and prospecting.  ties, and community involvement.  This is where understanding generations and the difference in selling, advertising, and networking make a huge difference in your success.  The way one generation values your expertise can be different from another generation.  You need to know the difference [