Small Business Today Magazine MAR 2015 IMPACT STONE DESIGN | Page 14
EDITORIALFEATURE
The 4 Keys to Success -
Marketing, Planning, Prospecting, and Implementation
By Rita Santamaria
M
arketing, planning, prospecting, and
implementation are the four keys
to success. The most important
key of all is implementation because the other three are useless without
taking action. It helps to have a checklist
that contains both interactive and lead
generation activities.
1. Marketing
It is important to regularly showcase your
company and also let your customers
know you are thinking about them. Having a client appreciation event at least
once per year is a great way to do that.
You need to be “touching” them as often
as possible through weekly blogs, monthly newsletters, brochures, emails, holiday
cards, and anniversary and birthday cards.
Social media and e-blasts work when marketing to those you already know.
Your personal advertising
budget and the
implementation of that
budget may move your
direction to personal
marketing and
prospecting.
ties, and community involvement. This is
where understanding generations and the
difference in selling, advertising, and networking make a huge difference in your
success. The way one generation values
your expertise can be different from another generation. You need to know the
difference [