Small Business Today Magazine JUN 2014 MASTERWORD SERVICES INC | Page 30
EDITORIALFEATURE
How to Lose a
Follower in 7 Ways
By Aimee Woodall
T
he other day, a friend relayed a rather hilarious anecdote about a Twitter
account they’d recently unfollowed.
“Every tweet,” she laughed, “was
punctuated with seven to ten exclamation
marks - Every single tweet!!!!!!!!!!”
While we chuckled about why anyone
would want to waste 10 of their allotted
140 characters, I began to think — what
makes someone tick? What makes someone click the “Unfollow” button on a person’s profile? What are the underlying reasons behind a decision that is usually made
instantaneously?
If you’ve ever wondered something
along those lines, you’re in luck. Without
further adieu, here are the seven ways you
can lose a Twitter follower — and what
you can do to prevent it.
1. Your Twitter feed is a repost after repost
after repost.
Whether you’ve set up your Twitter account to automatically tweet your Facebook posts, or you share every single
one of your Instagram photos to your
Twitter feed — DON’T DO IT. It’s lazy
and sloppy — and chances are your
message is getting truncated (or worse,
lost) beyond the point of recognition or
clarity.
You have 140 chara