Small Business Today Magazine JAN 2015 AIM GLOBAL LOGISTICS | Page 21
• An industry alliance creates a lobbying arm or
public awareness campaign.
• Multiple companies find that doing business in a
new country is easier when a consortium operates.
• Hardware, software, and component producers
revolutionizing the next generation of technology.
• Scientists, per research program.
• Educators, in the creation and revision of curriculum materials.
• Distribution centers and networks for retail
products.
• Aerospace contractors and subcontractors with
NASA.
• Telecommunications industry service providers.
• Construction industry general contractors,
subcontractors, and service providers in major
building projects.
• Group marketing programs, such as auto dealer
clusters, municipalities for economic development, travel and tourism destinations, trade association, and product image upgrades.
• International trade development, including research, marketing, relocation, negotiations, and
lobbying.
Characteristics of a Good Collaborator:
• Already has a sense of self-worth.
• Has a bona fide track record.
• Has a commitment toward knowledge enhancement.
• Walks the talk by their interactions with others.
• Supports collaborators in developing their own
businesses and offering referrals.
• Has been on other teams in the past and has
case studies of actual collaborations.
• Has successes and failures to their credit with an
understanding of the causal factors, outcomes,
and lessons learned.
Benefits for participating principals and firms include:
• Ongoing association and professional exchange with the best in respective fields.
• Utilize professional synergy to create opportunities that individuals could not.
• Serve as a beacon for professionalism.
• Provide access to experts otherwise not
known to potential clients.
• Refer and cross-sell each other’s services.
• Through demands uncovered, develop programs and materials to meet markets.
Hank Moore has advised over 5,000 client organizations including public sector agencies, small businesses, non-profit organizations, and 100 of the Fortune 500. Contact Hank by phone at
713-668-0664, by email at [email protected], or
visit his website at www.hankmoore.com.
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