Small Business Today Magazine AUG 2014 SIVER STONE EVENTS | Page 11

EDITORIALFEATURE

Silver Stone Events is a
success by any measure
and “Always Exceeding Your
Clients’ Expectations” is
the Key to that success.
Photo by
Gwen Juarez Photography

week and I wouldn’t be here today without his guidance and mentoring.”
Elizabeth has always maintained the highest quality of food. The company’s success
is based on Elizabeth’s vision of excellence
and her belief that creating a positive client
experience is the most important aspect
of any event. “When asked to cater an
event, our job is to make the client happy
and create a wonderful, memorable experience for everyone,” stated Elizabeth.

parties for 10 people to elegant, seated
dinners for 1,000 people as well as extravagant galas and corporate events. Their
largest accomplishment so far has been
the catering of four simultaneous events in
four different cities with over 1,000 guests
in attendance.

She elaborated, “Think about eating a
wonderful meal at a really great restaurant
with lousy service and then think about
eating a reasonable meal with incredible
service. You will go back to that restaurant
every time. Why? Because they made you
feel special. Exceptional service will overcome everything. Mistakes happen but it
is how you handle it that determines if the
client will continue to use you or not. Our
job is to take care of people with excellence in everything that we do from start
to finish and to make them feel special.”

Over the years, Silver Stone and Elizabeth have won many awards including
being the runner up in the 2014 Chef
of Chef Competition and a Gold Medal
“IPPY” for the 2014 Independent Publisher
Book Awards Contest for Elizabeth’s newly published book “An Invitation to Entertain.” So much more than a cookbook, it is
about how to do in your home what Elizabeth has been doing for so long and how
to take it and make it your own style. The
book has provided new opportunities for
Elizabeth including speaking on a national
level and promoting her book. Elizabeth
remarked, “I found I love to share my experiences with others and help them have
the confidence to do it themselves while
creating wonderful memories.”

As a full service catering and special
events company serving Houston and surrounding communities, Silver Stone Events
takes pride in creating extraordinary,
unique events and providing first class
service and custom culinary menus. The
events range from small, intimate dinner

Elaborating more about the book, Elizabeth expressed, “The most important
thing about making people feel special is
how you greet them at the door when
they come in. I tell this story when I
speak - When you were getting ready to
have three or four couples over for din-

ner, you went to put the laundry in the
washer and you left the meat in the oven
too long. It burnt, and like most people,
you would start panicking. You would run
to the door and your greeting would be
something like you saying, ‘Sit down. I just
burned the meat and I will be with you
in ten minutes!’ The guest is now frantic
and panicking for you. The alternative and
preferred greeting would be, ‘Hi. Come in.
Let me get you a glass of wine. Give me
just one minute; make yourselves comfortable.’ Then you can go to the back and
send your husband to the store to get you
another piece of meat. You are not going to say anything and no one is going to
know the difference.”
Elizabeth continued, “Then, it’s an atmosphere that you create that is important.
Things will go wrong in the kitchen but I always remember what Julia Child said, ‘Never apologize.’ When you greet your guests
at the door and warmly welcome them,
they automatically feel special the rest of
the night. It is not about what you serve
or what you serve it in that is important.
It is about how you treat people that sets
the tone and creates that special memory.” This is the motto that Elizabeth and
her team adhere to. It’s all about finding a
way to make others feel special and whipping up delightful, memorable experiences
through food and outstanding service.
[ AUGUST 2014 ] www.SBTMagazine.net 9