Small Business Today Magazine APR 2015 POSSIBLE MISSIONS | Page 31

EDITORIAL FEATURE

5 reasons to
Build a Better Culture
BY AIMEE WOODALL

C

ulture’ is one of corporate America’s favorite buzzwords. 
Like ‘synergy’ or ‘proactive’, this five-dollar word aims to
encompass all that makes a company special by showcasing things like break room Ping-Pong tables, complimentary gym memberships, and Fun Friday ice cre