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Which is why tele-seminars work so well for my firm. Lots of profits with none of the travel expense. It also allows me the chance to market my services globally and expand my market.
14. Contact www.comcast.com 415-863-8500 to lease air time for a commercial about your event/company
This tip can get a bit pricey but trust me it does work. If you’ve ever thought of advertising and have Comcast Cable in your area, it’s worth the expense to do a series of 30 second spots on television. The great thing is that Comcast has a Small Business Division which means that advertising rates are lower (they can range from a few hundred to a few thousand). If you don’t have Comcast in your area check your local cable company to see if they offer advertising for small businesses.
15. Offer services such as consulting, at a discount or reduced rate as a limited timed offer.
Attract attention by sending press releases, e-mail and direct mail campaign to announce new services. Caution, if you decide to reduce your rate, be sure to have a “limited timed offer” so that prospects know that this is a promotion. Keep in mind that this isn’t about reducing the value of your services but rather creating a sense of urgency to buy.
16. Look into promotional pens, magnets etc. to hand out at networking functions. People love getting anything for free. The point is to keep your company name in front of prospects and create name recognition when they look at that free pen, magnet etc. Check around for promotional offers. Many companies will double your order making a promotional item a must have (i.e. Buy 250 pens at 50 cents each and receive an additional 250 free).
17. Close that deal for God’s sake!!!
Sometimes a prospect needs that extra push to make a commitment to use your services. It can be as simple as asking a question. “What would it take to get your business”? Or stating an obvious fact. “I’m sensing some hesitation in making a commitment to use my services, is there any particular reason?” Getting the prospect to commit is about making sure that your services are A). Needed and B) a priority. Again keep in mind that their reasons can range from lack of money to your services not being a matter of importance to them right now. If you can determine a reason behind their ambivalence, it will make it easier to close them.
More tips next month
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