SLYOU Magazine issue 4 | Page 51

“ I think we try harder than any other bank in Saint Lucia to meet the customers’ needs, get their loans approved, and schedule meetings with them to understand their concerns. “ them being customers at those international banks for many years. At 1 st National Bank, he says, the human touch is ever-present. Johannes also believes that very often international banks repatriate most of their profits to their countries of origin. While Saint Lucians support them for many years, they are free to leave whenever they see fit. It is often left to indigenous banks to fill that void, he said. “I know what it’s like for our people to be treated by these banks despite our people paying their loans religiously and what the metrics say. At 1 st National Bank, we visit our customers and talk with them to get a better understanding because we live in the same reality as our customers. Customers want to do business with a bank that understands them and the local market,” Johannes explained. Nevertheless, the seasoned banker, who has had successful stints working for international banks, admits that the skills he learned during those stints have been crucial in his transitioning to Managing Director of 1 st National Bank. Without those international banks, he said, many opportunities would escape bankers from the region. Their lasting legacy include creating exceptional bankers throughout the Caribbean by exposing their employees to professional experience in world- class training and access to broader markets. “Barclays and FirstCaribbean International Bank have made me the banker I am today and I’ll be forever grateful for that,” he said. “They have both made their mark. What I bring to 1 st National Bank that may not have been there before is the agility and innovation of an international bank while maintaining that connection to people and understanding that people matter.” He added: “I think we try harder than any other bank in St. Lucia to meet the customers’ needs, get their loans approved, and schedule meetings with them to understand their concerns. When we make mistakes, we apologize, take responsibility and try to fix it. I don’t judge how good you are at customer service when everything goes well; I judge you when it breaks and how you www.slyoumag.com | February - April 2020 respond. We also see our mistakes as opportunities to get better, but maintain that you should not do business elsewhere before trying us first.” In the field of sports, 1 st National Bank’s support has created the platform for thousands of the island’s athletes to excel. The bank believes that sports play a crucial role in developing the talents of young people. For many years now, 1 st National Bank has been sponsoring the 14-and-Under Track and Field Championships (previously known as the 13-and-Under Track and Field Championships). Other sporting events that have benefitted from the bank’s generosity include the Under-23 Saint Lucia National Netball Team at the ECCB/OECS Under-23 Netball Championships, the National Secondary Schools Swimming Championships, the Masters Cricket League for veterans, International Glaucoma Day Walk, Kouwi Sent Lisi Fun Run/ Walk, and various primary and secondary schools sports meets. 1 st National Bank also recognizes the many benefits that can accrue SL-YOU | It’s All About Business 49