SLYOU Magazine issue 4 | Page 49

“ “ Across the Caribbean, Johannes noted, there seems to be an awakening of national consciousness and pride in things local. Not many institutions last for as long as 1 st National Bank has. Economic uncertainties and financial crashes have seen many banks close over the years – but not 1 st National Bank. Johannes chalks the bank’s successes to his predecessors and all those who would have contributed to creating the foundation on which the bank continues to build. That foundation was a heavy focus on national development, and the development of customers, shareholders, and employees. It’s a focus that continues to run through the entire organization – from the Board of Directors to management to staff. It’s the kind of focus the bank will need to build on as it cruises towards its centennial in 2038. Johannes described 2019 as “a fantastic year from a financial standpoint”. While the official numbers have not yet been finalized, preliminary figures suggest that 1 st National Bank’s overall performance for last year has been as good as 2018. While 1 st National Bank focuses on growth, Johannes said growth must be sustainable, prudent and profitable. He noted that while the bank remains excited and optimistic about what the future holds, its rich and successful past can only be replicated by capitalizing on the present. “From all metrics, the numbers are continuing to move in the right direction and we’re encouraged by that,” Johannes said, with an optimism that is fast becoming rare in banking circles. “We want to thank Saint Lucians for the support that they have given to 1 st National Bank for buying into the message that we are putting out there. It’s translating into better numbers for the business. I mean, a healthy national bank is the signal of a healthy nation. So I’m thankful for that.” “Right now, my focus is on five years at a time, with 2020 being the first of a number of years that I need to remain focused on,” said Johannes. “We need to drive our strategy to make sure that we execute and deliver results of which Saint Lucians can be proud.” In 2018, the bank finished the year at about EC$9.9 million in profits, up from EC$3.4 million the previous year. Non-performing loans stood at 8.65% in 2018; however, the bank expects that to decrease significantly, with the ultimate objective being getting it below 5%. Johannes believes St. Lucians have responded positively to the bank’s core messages and beliefs over the years. Across the Caribbean, Johannes noted, there seems www.slyoumag.com | February - April 2020 to be an awakening of national consciousness and pride in things local. Growing up, the only places he felt that pride most were in Jamaica and Trinidad & Tobago. Today, however, he thinks the St. Lucian pride shares a nexus with Dennery Segment, Daren Sammy, Levern Spencer, Teddyson John, Ricky T, Tarriba do Nascimento, and Nina Compton. “These are people who fuel us with pride,” he stated. “So, more and more, people from across the Caribbean are gravitating to things that are produced, manufactured and have roots in their community. What that says is that we have looked outside, learned from them, and are now capable of producing at a quality level that matches what’s out there internationally. I think it’s a blessing to be here at this time when this national pride is surging. We’re also well positioned to capitalize on that because people are gravitating towards institutions that understand them.” While he admits that international banks do have a role to play in the socio-economic development of Caribbean societies, Johannes argues that regional customers are often treated like numbers and credit scores. It is difficult, he noted, for someone in a remote country who does not understand how Saint Lucians earn despite SL-YOU | It’s All About Business 47