With the official launch of the Saint Lucia
National Export Strategy 2020-2024 in
February this year, the hope is that the
export sector gets a much-needed shot
in the arm. By design, the NES intends to
fulfil the overall mandate of Export Saint
Lucia: to increase the aggregate volume
and value of exports. And with a tagline
like “Uniquely Saint Lucian with global
appeal”, expectations are already riding
high.
Designed and endorsed by public and
private sector stakeholders, the NES is
Saint Lucia’s blueprint for export growth,
offering a suite of trade-related strategy
solutions to maximize the development
payoffs from trade. It provides a unique
window of opportunity for Saint Lucia
to modernize and start a new cycle of
export growth and gives stakeholders the
opportunity to monitor their progress.
Export Saint Lucia, the governmental
agency charged with implementing the
NES, will be supported and assisted by
public and private sector stakeholders
in realizing the success of the blueprint.
Formerly the Trade Export and Promotion
www.slyoumag.com | February - April 2020
Agency (TEPA), the agency recently
rebranded and streamlined its operations
to meet the demands of the competitive
trade marketplace.
Sectors covered in the NES include
Information & Communications
Technology (ICT); Creative Industries;
Tourism; and Agriculture, Food &
Beverage. The NES also contemplates
the following cross-cutting themes which
support these main export sectors:
Trade Facilitation, Innovation, Renewable
Energy, Education/Skills Development,
and Access to Finance.
Sunita Daniel, Chief Executive Officer of
Export Saint Lucia, told SLYOU Magazine
that the agency’s rebranding helps in
raising awareness about its portfolio and,
equally important, the true definition of
“Brand Saint Lucia”.
“It’s made us a lot more strategic and
focused on what our mandate is,” she
said. “Our mandate is a lot clearer (and)
people now know exactly what we are
doing. We have to work a lot closer with
our clients.”
SL-YOU | It’s All About Business 13