When industries reach the stage of king of daytime, Phil Donohue.
maturity, many people start to feel Finding Le Creneau is a key IT
like the well is drying up or things FACTOR of your brand because,
are slowing down. in a maturing market, your current
and more important long-term
At this point in any industry’s
survival requires it.
evolution, consumers have been
indoctrinated and have learned the Le Creneau™ will create that
language of the industry. novelty around your brand,
attracting hundreds, if not
In the coaching market, it is thousands of buyers who have
not unusual to hear people talk been starving for this more
about “creating that know-like- meaningful approach that creates
trust-factor”, “selling high-ticket results.
services”, “the ideal client”,
“freedom-based brand”, “money You see, right now people are
while you sleep” and more. looking. They’re searching for that
well. They’re hungry for the next
So how do you differentiate your
thing.
brand with a fresh and elegant
message that sets you apart? Some may think that it’s a new
As I mentioned in the special business idea or opportunity; it
magazine featuring how to only requires a shift. And you can
“DISCOVER YOUR IT FACTOR”, it be “IT”.
is not about doing something new
and the industry is definitely not The shift will help you stand out,
dying…IT IS ABOUT SHIFTING. make more money, have the first-
What is key is that your brand mover advantage to make a bigger
can make that shift both at an impact. With Your IT Factor, your
operational and brand development brand can be a breath of fresh air in
level. an over-messaged market.
This is the difference between a It’s not about doing something new,
brand that stays a Blockbuster it’s about leveraging the powerful
(they just closed one of their last strategies that were once reserved
remaining stores) and one that for some of the most influential
becomes a Netflix or Netflix of luxury brands in the world, to set
Netflix. yourself apart, and dominate in
your market.
This is why Le Creneau™ exercise
is such an important part of your If you would like to learn more
rebrand right now. about how you can get started
today, apply for a 30-minute
We saw how uncovering Le consultation to learn how you can
Creneau™ helped Oprah make the implement all this into your brand
leap from an industry newbie, who to stand out and generate more
didn’t seem on the surface to stand revenue.
a chance, to claim the #1 spot from
the long-established undisputed
www.slyoumag.com | February - April 2020
About Hanna Fitz
Hanna Fitz helps service-based
experts and entrepreneurs upgrade
their brands and create a Powerhouse
Brand Presence™ that helps them
increase their visibility, revenue and
impact. She is on a mission to help
extraordinary people package their
brilliance into high-value products and
services, take their brands global and
position for influence in their market.
She believes that even as a small
business-owner, you can play a bigger
game in the market using world-class
strategies and tools that leading
brands use to become market leaders.
Her movement is all about helping her
clients live “The Cultured Life”, owning
your personal power to transform
your unique, powerful, personal story,
gifts, and vast knowledge into a brand
and life that you love.
After graduating with a first class
honours degree in Corporate
Management from Anglia Ruskin
University (UK), she started her career
as a new product development and
product management officer for a
major financial group of companies in
Saint Lucia where she grew up.
She is the founder of Hannafitz.com,
international brand strategist, business
success coach and author of I AM
THE GATEKEEPER: 101 Daily Keys To
Unlock Your Happiness, Overcome
Adversity and Fulfill Your Purpose.
Hanna has consulted and coached
a number of international award-
winning brands, moved to Italy for 2
years where she worked with Italian
entrepreneurs, and was hired by a
Canadian-funded organization in the
Caribbean to rebrand a historic town.
SL-YOU | It’s All About Business 11