SLYOU Magazine Issue 2 | Page 64

FETE-ISH Here’s A Fetish For Your Feet. SLYOU Magazine puts the spotlight on Kayle Cassius, creator of footwear brand, FETE-ish Q: How did FETE-ish come about? What motivated you to start this business? Q: How long have you been in operation and what are the products/services you offer? Kayle: For a long time it was just a hobby, then as interest grew and requests started to come in from individuals interested in purchasing, it was obvious that there was a real demand for unique and customized footwear, and FETE-ish evolved into what it is today. I called it my hob-business and now it is a business albeit a small one. Kayle: I have been making footwear for 3 to 4 years now. I currently offer customized sandals for ladies and men. I got into footwear after I was involved in a project that opened my eyes to the beautiful and high quality work being done by some of our local designers and artisans. The initial inspiration grew from my admiration of their work. I decided I'd take up a hobby making something with my hands. It needed to be something that I would love making for myself and also challenging enough to keep me interested. After some thought, I decided making shoes would be perfect. I never imagined I would be making shoes for other people. I really just hoped I would be able to make them for myself. Q: Why should a customer support your business? In other words, what makes your business a cut above the rest? Kayle: There are several reasons why everyone should consider FETE-ish for their next sandal purchase. I value uniqueness/ individuality, beauty and strength; these values influence every pair I design and make. FETE-ish footwear is made to be not just beautiful, but strong. I stand behind my products so this is why I offer free repairs on anything I make. Everybody has a unique style. I encourage and enjoy it when customers 62 SL-YOU | It’s All About Business contribute to the design of their sandals. I want every pair to be an expression of their individual style and to be enjoyed for a long time. In addition to that, FETE-ish also offers a unique opportunity to individuals with special needs (e.g. different sized feet, unusually shaped feet, etc.) who may have difficulty getting beautiful footwear to meet their unique needs. They no longer have to settle for what is available in the stores. They can now have footwear made to satisfy their particular desires. Q: Were you always interested in fashion? Kayle: I would not say so. I have always had a desire to be somewhat unique in the way I www.slyoumag.com | September-October 2019