that you could not only get more
attention but also double your
sales.
That is the equivalent of uncovering
your archetypes and knowing your
It Factor, the power of leveraging
the right psychological cues with
your brand.
As an article by Social Media today
said: “Being oblivious to the laws
of human psychology in branding
is just as dangerous as thinking the
Laws of Gravity don’t apply to you.
By not leveraging your brand in the
right way, you’re probably leaving
thousands, even millions, of dollars
on the table.
Here are four things you can do to
quickly build your global authority
and become a highly sought-after
brand from anywhere in the world.
Focus: I always say to my clients,
find your one thing. The thing that
you know for sure you can deliver
RESULTS on and sell that one thing,
scale that one thing and then use
your authority in that thing to build
your empire of things that you are
passionate and great at. Lack of
focus is one of the key sources of
failure for business-owners long-
term. It takes a lot of discipline
when you are a creative person to
stay focused, but you will reap the
rewards.
Le Creneau™: This is a proprietary
system I developed to help
entrepreneurs create more
profitable brand positioning
strategies. I always say to clients,
don’t enter a niche market, create
your own market. It is hard to stand
out when you are doing or offering
what everyone else is offering. This
is why I help my clients turn their
niche into a profitable Le Creneau™.
I really believe this is one of my
superpowers.
Being able to see the bigger
picture: The opportunities for
growth and expansion by going
NARROW and THEN DEEPER
into a relatively VIRGIN but very
PROFITABLE terrain. One of my
clients recently took her business
from US$30K the previous year
to six figures and now one million
dollars using this approach.
There are times when clients come
to me when it is almost too late.
They have invested a lot of time
and money building something
that is not scalable or long-term
profitable. They had an idea and
just went in hoping that it would
work, then discovered that the
market they were going after
was too small or that they were
using the wrong approach. This
is a heartbreaking part of my job
because we could have gotten it
right from the start with better
information. They could have saved
and made more money with the
right strategies.
Distinct Brand Identity: Products
and services will be copied.
Marketing strategies and tactics
are replicable and available to
everyone. The only thing that will
help you stand out and make deep,
meaningful connections with your
audience is to uncover your true
brand identity, your Brand DNA.
This is powerful. Understanding
what stories to tell, how to
tell them, messaging for your
advertising, what photos to take--
that is powerful.
It’s about leveraging the same
strategies that have helped brands
like Nike, Louis Vuitton and Apple
create a cult following around their
brands. Every client I work with
privately gets a custom report we
call the GLOBALLY IRRESISTIBLE
DISTINCTION™ revealing their
brand’s I.T. FACTOR™. It outlines
the entire architecture of their
brand, the brand culture, visual
and written messages, and how
to tell better stories that sell. You
can download your free e-book
DISCOVER YOUR IT FACTOR at
www.hannafitz.com.
Marketing and Visibility: Most
business-owners do not get
consistent results because they
do not understand where and how
to concentrate their advertising
dollars and visibility efforts. Others
do not market consistently enough.
Not every big media opportunity
is a fit once you are clear on your
brand strategy. In fact, it may not
be a fit at all. The brand Ulysse
Nardin only advertises in Niche
publications. I had clients come
to me frustrated after being
featured in countless global
www.slyoumag.com | September-October 2019
luxury magazines that didn’t see it
translate to more sales. It’s exciting
and prestigious to be featured in
big media but there must be a solid
strategy to ensure that you are able
to convert that exposure into sales.
Having the right marketing mix in
the right quantities is key.
When all these four things are
in place, your duty is to show up
and show up more consistently.
Having the right strategies and
brand positioning in place will
elevate your entire online presence,
PULLING the right clients to you.
Visit our Brand Atelier and take
our free brand archetype quiz
plus access other brand-building
resources and training.
About Hanna Fitz
Hanna Fitz helps service-based experts
and entrepreneurs upgrade their
brand and create a Powerhouse Brand
Presence™ that helps them increase
their visibility, revenue and impact. She
is on a mission to help extraordinary
people package their brilliance into
high-value products and services, take
their brand global and position for
influence in their market.
She believes that even as a small
business-owner, you can play a bigger
game in the market using world-class
strategies and tools that leading brands
use to become market leaders. Her
movement is all about helping her
clients live “The Cultured Life”, owning
your personal power to transform your
unique, powerful personal story, gifts,
and vast knowledge into a brand and
life that you love.
After graduating with a first class
honours degree in Corporate
Management from Anglia Ruskin
University (UK), she started her career
as a new product development and
product management officer for a major
financial group of companies in Saint
Lucia where she grew up.
She is the founder of Hannafitz.com,
international brand strategist, business
success coach and author of I AM THE
GATEKEEPER: 101 Daily Keys To Unlock
Your Happiness, Overcome Adversity
and Fulfill Your Purpose. Hanna has
consulted and coached a number of
international award-winning brands,
moved to Italy for 2 years where she
worked with Italian entrepreneurs
and was hired by a Canadian-funded
organization in the Caribbean to
rebrand a historic town.
SL-YOU | It’s All About Business 17